PHASE 1 DELIVERABLES — Foundation
PHASE 2 DELIVERABLES — Content Launch
Engagement: Local Marketing Playbook, Phases 1 & 2
Prepared: August 27, 2026
Primary goal: Brand authority — establish the Trout Psychology Method as the recognized standard in fly fishing education
Corpus: 29 documents · ~257,000 words · 30 validated JSON-LD blocks
| # | Deliverable | File | Status |
|---|---|---|---|
| 1.1a | SEO Site Audit — 31 findings (5 Critical / 9 High / 11 Medium / 6 Low) | Phase 1 - Foundation/SEO Site Audit.md |
✅ Complete |
| 1.1b | Keyword Research — 187 keywords, 4 clusters, intent + AI-risk classified | Phase 1 - Foundation/Keyword Research.md |
✅ Complete |
| 1.2a | Competitor Intelligence — Red's Fly Shop, Orvis, Gink & Gasoline (+ Troutbitten watchlist) | Phase 1 - Foundation/Competitor Intelligence.md |
✅ Complete |
| 1.2b | Competitor Content Gap Analysis | Phase 1 - Foundation/Competitor Content Gap Analysis.md |
✅ Complete |
| 1.3 | GBP Optimization Report — categories, SAB setup, 21 Q&A, 12-post calendar | Phase 1 - Foundation/GBP Optimization Report.md |
✅ Complete ⚠️ §13.2 held |
| 1.4 | Citation Audit — 12 Tier-1 platforms, legacy-name reconciliation | Phase 1 - Foundation/Citation Audit Report.md |
✅ Complete |
| 1.5 | Review Generation System — 34 templates, product-specific asks | Phase 1 - Foundation/Review Generation System.md |
✅ Complete |
| 1.6 | Analytics Setup Guide — GA4/GTM/GSC, Squarespace-honest | Phase 1 - Foundation/Analytics Setup Guide.md |
✅ Complete |
| 1.7 | Schema Markup — 13 blocks, service-area business modeled correctly | Phase 1 - Foundation/Schema Markup.md |
✅ Complete |
| 1.8 | Site Architecture Review — 13 verified 301s, hub-and-spoke IA | Phase 1 - Foundation/Site Architecture Review.md |
✅ Complete |
| 1.9 | Content Calendar — 36 posts, 4 pillars, Sep 2026 → Aug 2027 | Phase 1 - Foundation/Content Calendar.md |
✅ Complete |
Phase 1 status: 11 / 11 complete.
| # | Deliverable | File | Status |
|---|---|---|---|
| 2.1 | Service Pages ×5 — 7,087 words publish-ready + 10 JSON-LD graphs | Phase 2 - Content/Service Pages/ |
✅ Complete |
| 2.2 | FAQ Content + Schema — 50 Q&As, AEO-structured, 25-question FAQPage | Phase 2 - Content/FAQ Content and Schema.md |
✅ Complete ⚠️ 25 held |
| 2.3 | Blog Posts ×6 — 11,970 words, 13 verified academic citations | Phase 2 - Content/Blog Posts/ |
✅ Complete |
| 2.4 | Team Bios — 9 variants each for Kristen and Nate | Phase 2 - Content/Team Bios.md |
✅ Complete ⚠️ Nate placeholders |
| 2.5 | Social Media Calendar — 28 posts, 4 weeks, Sep 21 → Oct 18 | Phase 2 - Content/Social Media Calendar.md |
✅ Complete |
| 2.6 | Email Marketing System — 21 emails, 6 sequences, 3 lead magnets | Phase 2 - Content/Email Marketing System.md |
✅ Complete |
| 2.7 | Video Strategy — 31 assets, 3 full scripts, 12-week calendar | Phase 2 - Content/Video Strategy.md |
✅ Complete |
Phase 2 status: 7 / 7 complete.
| Item | Result |
|---|---|
| Adversarial QA pass | QA Verification Report.md — 12 Blockers, 17 Should-fix, 9 Notes |
| Blockers remediated | 12 / 12 (remediation log appended to the QA report) |
| JSON-LD validation | 30 blocks, 30 parse clean, 0 failures |
| NAP consistency | Phone identical across 60+ instances; no street address invented anywhere |
| Fabricated metrics | None found. One unlabeled forecast corrected to "DIRECTIONAL TARGETS — NOT A FORECAST" |
| External citations | All 13 academic sources verified real and accurately characterized |
| Self-serving review schema | Removed — aggregateRating guidance corrected to Google-policy-compliant |
WebSite node named "SCco. ". Title tags render in Google as "The Methods — SCco." The brand name is erased from its own search results. This is a one-day fix with the largest single payoff in the engagement.robots.txt blocks ClaudeBot, GPTBot, CCBot, Google-Extended and AdsBot-Google — Squarespace defaults that directly contradict an authority strategy. You cannot be cited by answer engines that are not allowed to read you.Fishing charter./method first. It is the authority anchor and 126 references across the corpus depend on it. It has been pulled forward to Week 6 so the cornerstone blog post lands after it.~256 open questions, consolidated in QA Verification Report.md §6. The ones that actually block work:
| Blocking | Item |
|---|---|
| 🔴 Now | Shoot the "before" plate on the flip-flop run in the first days of September. River-set deadline. No second chance until September 2027. |
| 🔴 High | The rate card. Only $250/mo (virtual) is confirmed. Every other price is [CONFIRM]. |
| 🔴 High | Sign-off on the 7 held GBP answers and 5 held accessibility/neurodivergent FAQ answers — these describe service commitments in her professional territory. |
| 🔴 High | Sign-off on blog #4's non-clinical disclaimer, and on blog #1 publicly contradicting the fall-streamer canon. |
| 🟡 Med | Nate's 8 facts (packaged as a copy-paste text message in Team Bios §6.2). |
| 🟡 Med | Booking-system vendor — determines whether conversions are trackable at all. |
| 🟡 Med | Yakima peak-season dates; Group Retreats /trips vs /learn placement. |
Phase 3 (Growth, Q1): location pages, 8–16 content briefs + articles, case studies, internal linking strategy, Google Ads campaign, month-2 social, E-E-A-T audit, additional video scripts.
Phase 4 (Scale, months 3–12): monthly content and social cadence, quarterly AI-search visibility audits, competitor gap re-analysis, email expansion.
Say "run Phase 3 for Trout Psychology" to continue.